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How the Eagles got the ball to AJ Brown

As coaches, players, and fans of the game, we all know about “the guy.” This is the player that strikes fear and causes the opponent to lose sleep the week of the game. For the Eagles, this is AJ Brown, who finished the game with 10 catches for 155 yards on 13 targets. The Eagles traded their 1st and 3rd round picks for him this year and gave him a $100 million contract. While this might not be the case for your “guy,” we should all take a page out of the Eagles’ game plan and get them the ball.

3x1 RB Quick Motion w/ Tunnel Screen 

  • Line WR up in different positions (60/40 split on outside/inside alignment)

  • Use decoy motion to get defense’s eyes elsewhere

  • Get the ball in his hands quick and let him do the rest, take QB’s decision

making out of it


2x2 Tight Splits w/ Fly Motion Away to Glance Throw

  • Motion gives QB an idea of what coverage he’ll get

  • Tight split makes it hard for DBs to play press coverage, allowing a 

free release

  • Swing by RB pulls extra defender out of the glance window in man to man

  • If defense stays in 2 high with 3 over 2, coach QB to work the trips side

Orbit Motion as a Decoy on 3rd and Short

  • Any good defensive coach will make sure there are plenty of eyes on the 

best player, use it to your advantage

  • Trust your other guys to make plays in key situations, but the best players

understand they can help their teammates get open and opportunities to score

3x1 4 Verts vs Man to Man

  • This is where the QB is coached up to recognize 1 on 1

  • Make the defense pay for trying to challenge your best player

  • Coach the QB to throw a high, catchable ball to give your guy a chance 

for a big play or PI


Tight Formation with Fake Jet Motion/PA Boot to Crosser

  • Lots of eye candy for defense

  • Using strong run game to open up passing game

  • Takes pressure off star WR to not have to win against double coverage

It’s not a secret who is the best player on the field. He’s going to get plenty of attention from the opponent, but there are ways around it. The most important thing is that the offensive play caller and the quarterback are on the same page when it comes to your go to guy. That means that when there is an opportunity to get him the ball, take it! Don’t throw the ball into double coverage or force a play call, but have your quarterback prepared to know when he might get his favorite target 1 on 1. Lastly, don’t overcomplicate things. Sometimes we try to make things too hard, but football is just a numbers game. If they want to double your best player, they’re neglecting another part of your offense, so exploit it until they make an adjustment.

Lincoln Riley's Screen Game

Lincoln Riley displayed a principle that I’ve been preaching in all the books I wrote. It’s called “Concept Layering” which starts with the base building block of your offense and stacks layers of nuance and complexity to that play.

One of the tope running plays that Lincoln Riley used at Oklahoma and continues to use at USC is GT Counter. The Concept Layering comes in that ways he dresses up GT Counter or how he uses GT Counter to pull the eyes of the defense in order to run something else.

This GT Counter Screen Sequence is a Master Class in Concept Layering!