The Satellite Express

Jerry Rice finished his career at Mississippi Valley State with 301 catches for 4,693 yards & 50 TD playing for Archie "Gunslinger" Cooley.

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The "Satellite Express" was a 5-Wide, No Huddle Offense that would often align in Empty 4x1 to create isolation opportunities for Rice.

This past off-season I did a Deep Dive on 4x1 Route Concepts from Andy Reid to Mike Leach etc.

The more I dug, the more I realized how important Archie Cooley was to the development of the Modern Spread Passing Attack. He was doing this in 1984!

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When you watch the Kansas City Chiefs flood zones with 4x1 Route Concepts you're seeing the same Numbers, Spacing & Isolation tactics that the Satellite Express was using in their Empty 4x1 Stacked Formation!

That being said... I believe a big step in eliminating inequality in coaching (only 3 Black Head Coaches in the NFL) is understanding the history of Offensive & Defensive Innovation in Football & how brilliant men like Archie Cooley have moved the game forward.

Archie “Gunslinger” Cooley

Archie “Gunslinger” Cooley

Not only did Archie Cooley orchestrate a Record Setting Offense that averaged over 51 points per game, but he was able to win 17 of 21 games with a recruiting budget of $3,500 a year.

Why don't we have a 30 for 30 about The Satellite Express?

Willie “Satellite” Totten & Jerry Rice

Willie “Satellite” Totten & Jerry Rice

Every play we call on Gameday has a Life & History of it's own.

If we learn the history of the plays we call, we'll realize that Great Concepts come from All Walks of Life & All Levels of Ball.

Learning that history will make us a better football coaches & better people.

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